Pure heart

A gorgeous color for the effortless babes

Pure Heart is a dark pink water-based tint that melts into your lips, leaving a smooth, long-wearing stain.

The water-based formula feels weightless and sets into a comfortable stain that won’t feel heavy or sticky.
Perfect for lips or cheeks when you want to look like you tried without trying.

Pure depth, easy to love

✨ How to Use

Shake gently before applying

Apply a small amount to lips or cheeks

Allow a few minutes to fully set (about 3–5 minutes)

Once set, it creates a lasting stain — no need to remove

For best wear, avoid excessive rubbing, eating, or licking lips, as this may gradually fade the tint over time.

Ingredients: Aqua, Glycerin, Propylene Glycol, Aloe Barbadensis Leaf Extract, Phenoxyethanol (and) Benzyl Alcohol (and) Potassium Sorbate, Aroma, May Contain (+/-): CI 45410, CI 17200, CI 16035